The importance of good product photography and videography has never been more important, with over 80% of people in the UK regularly making e-commerce purchases.  Ensure that your product photography and videography communicate your brand identity and clearly display the product to encourage sales.  How-to and demo videos show your customers how your product or service works, easing order anxiety and minimising returns.  Customer testimonial films about your product or services generates trust and aids the conversion to sale.